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Objectives
Everyone has a different goal or list of investment objectives. Here at
Mercury, we have to ensure that the opportunities we provide you with, are
as close as possible to these set objectives. We firmly believe that you
should not "have all your eggs in one basket" and we will make sure that
your portfolio matches your goals, but also provides you with a sensible
balance of investments for you to reach the maximum profit.
Goals
We must consider
every aspect of the market place, the economy and any other factors that
will affect the performance of your portfolio.
By implementing this kind
of policy, we can provide you with a service that ensures continuity of
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For example, our research may
indicate that you need to add, reduce or take out a particular investment
from your portfolio and this will be implemented with the minimum of
disruption to you. We can achieve this level of service purely because we
are continually monitoring what is happening in the market place at all
times.
You will
always be informed of anything which may affect your investments. For
example, if one of your portfolio companies is about to make a press
release, we will tell you. This is because the level of information that you
will receive from us, will be much higher than you possibly could or would
have the time to maintain on a personal level. This has a "knock on" effect
of making investments lower risk, purely because you always have information
at hand to enable you to make the best and timely decisions at that
particular moment.
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Time to Sell
One of the most crucial areas of investing is "getting out" before it is too
late. The prime factor here is that investors almost always get out of the
markets too late. By this we mean, most people either get in too late (at
the top of a market), waiting in the hope that their stocks will go up some
more, or they get "greedy" and miss the top of the markets, selling out when
their stocks are dropping rapidly.
Therefore timing is critical. This is where our experience and knowledge
allows us to give an exceptional service to our clients. We will give you an
exit strategy which allows you to maximise the profit opportunity.
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